What is a SERP?

SERP is an acronym for Search Engine Result Page, which is the page that appears as a result when you search for something specific on a Search Engine. We use the term SERP within the SEO-world because it means something specific, rather than the totally irrelevant saying “I want to get a high ranking on Google”. A SERP is always a result page for a specific search term. So what you want is to achieve a top position of a search result for a certain search, i. e. “I want a good ranking in SERP for the term ‘Joomla SEO’.”